There are two opposing forces during our sheltering in place and social distancing. We are actively avoiding other people, especially those we don’t know, and also actively working to maintain small comforts where they can be found — like in your morning cup of coffee.
While at-home packaged coffee sales have surged during our isolation, sales at Starbucks have dropped precipitously. A massive part of this drop, obviously is that Starbucks had to shut down its walk-in options last month. But once we emerge from quarantine, will those in need of a latté still stand in crowded stores with other people and trust the human hands crafting their drinks?
Date: April 9, 2020
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